I am a namer. I love other brand stuff too—brand strategy, voice, messaging, tagline, copywriting; stuff like that—but I approach all of those things with the mindset of a namer. Naming starts and ends with a question about what's most important to get across. If you can answer that, you can solve a lot of other brand and business problems too.
For all the incredible joy that I get from naming, the first question I always ask is, "Does it really need a name?" I'm not trying to be provocative, and I'm not trying to talk myself out of a job. Mainly, I'm doing my part for the planet—I'm cutting down on waste! Because when it comes to naming, holy mother of sneakers, there is a lot of wasted effort out there.
So when Paula Pou and I decided to launch a booklet series on branding topics for Doublebit Narrative, we wanted to start with the basics; the stuff we could speak to most honestly from our own experience. For me, that starts with naming, and questioning all the unnecessary naming that's out there. You can download the full book at doublebitnarrative.com/truth, and sign up for our newsletter to find out when the next booklet in the series is ready.
This is the first of five booklets in the naming series, and then we'll take on other branding topics that we hope you'll like too!