Every namer dreams of naming nail polish

It's true, we do. I've had the extreme pleasure of being able to name home paint colors, towel colors, and stationery colors, but have yet to name cosmetics. As a result, I vicariously enjoy nail polish naming by tracking trends in the space. Here, from Halloween, was my breakdown of all the ways the category names a color as deceptively simple as black (posted on the Interbrand blog)

Paint It Black for Halloween