Naming for Brands

For meaty naming questions, there’s my brand-language studio, Wild Geese Studio. We tackle naming projects like:

• Name-change evaluation: Make sure it makes sense to change your name

• Naming diagnostics: Get an opinion on how you’re using existing names, and get a plan for how you might use them better—whether that’s a new naming architecture, an approach to renaming and un-naming the brands you have, or developing naming process + guidelines

• Name development: Either as a full-service naming process with lots of rigor and consensus building, designed to get you strong names with a reduced risk profile, or a 2-week sprint, designed to get your naming strategy in order and show you lots of creative names, fast

• Naming research design: Structure your research to get a more nuanced understanding of how your favorite names perform 

• Linguistic evaluation: Make sure your name says the right thing—or at least confirm it isn’t saying anything really wrong

• Capacity building: Specialized curriculum, for centralized brand/creative services/marketing teams or agency teams