I name things—so you don’t have to.

I currently do independent naming and creative strategy, and lead large naming projects via Wild Geese Studio.

I spent seven years as a director of verbal identity at Interbrand, where I led the naming practice and developed a program around training and development for brand leaders and brand teams.

Before Interbrand, I worked at Ologie, focusing on clients across retail, education, and non-profit. Prior to Ologie, I put in time at Martha Stewart Living Omnimedia, naming products (including hundreds of candle scents, from which my nose is still recovering) and writing brand communications.

I live in an old farmhouse in the foothills of the Catskills mountains in New York. When I’m not naming, I’m lifting weights, designing hyper-local niche t-shirts, and losing at jiu jitsu.