I've worked with lots of brands in lots of ways in lots of industries, and most of them are still willing to talk to me. 

  • Walmart (internal brand engagement)
  • Wrigley (brand voice, global voice training, product naming)
  • UPS (corporate messaging, naming architecture)
  • Kellogg’s (brand voice, brand architecture)
  • Snapple (naming)
  • Johnson Controls (product brand strategies, brand stories)
  • Nautica (brand positioning, brand story, segmentation)
  • The North Face (brand story, voice, messaging, training)
  • Avon (naming)
  • Pantene (naming architecture)
  • Pollo Campero (brand experience workshop)
  • JCPenney (naming)
  • NetJets (employee brand)
  • Sferra (web copy)
  • AERIN (brand voice, product naming, collection naming, touchpoint copy)
  • Michael Hill Jewelers (brand voice, messaging)
  • Food Network Concession Stand (naming, copywriting)
  • United (naming, naming architecture)
  • Louisville Slugger (brand voice, naming architecture)
  • John Deere (naming, naming architecture, HR messaging)
  • Time Inc. (naming research)
  • Sam's Club (naming, product launch, training)
  • Kent State University (admissions rebrand creative)
  • Hartwick College (admissions rebrand creative)
  • Columbus College of Art & Design (admissions rebrand creative)
  • Shawnee State University (broadcast recruiting campaign)
  • SAP (naming, naming strategy)
  • Microsoft Dynamics (brand voice, messaging, naming strategy)
  • Microsoft Office (brand voice)
  • Microsoft (small business value proposition)
  • Xbox (subbrand naming)
  • Cognizant (naming strategy)
  • SunGard Availability Services (corporate naming, messaging, portfolio naming strategy)
  • Solidworks (brand training, voice)
  • Nationwide (brand voice)
  • Nielsen (brand voice, train-the-trainer program development)
  • GE Aviation (joint venture naming)
  • GE (corporate brand attributes, value proposition)
  • IEEE (technology naming)
  • Santander Asset Management (naming strategy)
  • Young Survival Coalition (copywriting, brand voice)
  • Susan G. Komen (naming architecture)
  • Serious Fun (renaming; formerly Association of Hole in the Wall Gang Camps)
  • Toy Box Theatre Company (brand strategy)
  • Communicare (awareness campaign)
  • Univita (brand video)
  • GE Healthcare (naming architecture)
  • Johnson & Johnson (naming, naming architecture)
  • GrowNYC (vision and manifesto)