I've worked with lots of brands in lots of ways in lots of industries, and most of them are still willing to talk to me.
- Walmart (internal brand engagement)
- Wrigley (brand voice, global voice training, product naming)
- UPS (corporate messaging, naming architecture)
- Kellogg’s (brand voice, brand architecture)
- Snapple (naming)
- Johnson Controls (product brand strategies, brand stories)
- Nautica (brand positioning, brand story, segmentation)
- The North Face (brand story, voice, messaging, training)
- Avon (naming)
- Pantene (naming architecture)
- Pollo Campero (brand experience workshop)
- JCPenney (naming)
- NetJets (employee brand)
- Sferra (web copy)
- AERIN (brand voice, product naming, collection naming, touchpoint copy)
- Michael Hill Jewelers (brand voice, messaging)
- Food Network Concession Stand (naming, copywriting)
- United (naming, naming architecture)
- Louisville Slugger (brand voice, naming architecture)
- John Deere (naming, naming architecture, HR messaging)
- Time Inc. (naming research)
- Sam's Club (naming, product launch, training)
- Kent State University (admissions rebrand creative)
- Hartwick College (admissions rebrand creative)
- Columbus College of Art & Design (admissions rebrand creative)
- Shawnee State University (broadcast recruiting campaign)
- SAP (naming, naming strategy)
- Microsoft Dynamics (brand voice, messaging, naming strategy)
- Microsoft Office (brand voice)
- Microsoft (small business value proposition)
- Xbox (subbrand naming)
- Cognizant (naming strategy)
- SunGard Availability Services (corporate naming, messaging, portfolio naming strategy)
- Solidworks (brand training, voice)
- Nationwide (brand voice)
- Nielsen (brand voice, train-the-trainer program development)
- GE Aviation (joint venture naming)
- GE (corporate brand attributes, value proposition)
- IEEE (technology naming)
- Santander Asset Management (naming strategy)
- Young Survival Coalition (copywriting, brand voice)
- Susan G. Komen (naming architecture)
- Serious Fun (renaming; formerly Association of Hole in the Wall Gang Camps)
- Toy Box Theatre Company (brand strategy)
- Communicare (awareness campaign)
- Univita (brand video)
- GE Healthcare (naming architecture)
- Johnson & Johnson (naming, naming architecture)
- GrowNYC (vision and manifesto)